Wednesday, June 15, 2011

Content Marketing is an Art

Content marketing is the art of understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way. 
We all know that the rules have changed. Shouting for attention – the old model of traditional advertising – brings little more than customer indignation. The new model – or new rules of social media or marketing or whatever you want to call it – brings people who are actively looking for something: information, insight, solutions to their problems. If you have that special something, you can attract that special someone – the customer.

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