Friday, June 24, 2011

YouTube Marketing Tips

YouTube marketing tips; information on settings and prompts that marketers need to know.

Thursday, June 23, 2011

The power of Social Media Data

Is this technology the core issue in moving to gain leverage from social media? What do you think and how does this kind of technology fit into the big picture of the shift to social business? Reading the article (sales pitch) it makes sense. But I somehow feel it has an air of crunching numbers rather than people to people?

Wednesday, June 22, 2011

Basic and Advance Strategies for using Twitter (Small Business')

Twitter has grown tremendously over the past year. For some small businesses, it offers an incredible marketing platform. BusinessWeek’s recent profile of 20 ways businesses use Twitter might give you some ideas about how you can leverage Twitter for your business.
Basic Strategy: If you haven’t signed up on Twitter yet, you should sign up today and reserve an account in the name of your business. While you might ultimately tweet in your own name, you’ll want to have the option to tweet from a business account. More importantly, you don’t want your competitors to register your business name. Twitter has put together a simple guide to help you understand what Twitter can do for business. You can also check out Mashable’s Twitter Guide.
Next, you should spend 15-30 minutes on Twitter’s homepage, doing basic searches to become familiar with the type of content available on the service. For example, if you are operating a small gift basket business, do some searches for various terms and phrases such as “gift basket,” “gifts,” “gift basket business,” etc. You should also search for the names of your competitors to see whether they’re on Twitter and if they are, how they’re using it. And don’t forget to search for your small business name – your customers may already be talking about you! Once you become comfortable with the content that’s already available and how your competitors are using Twitter, you can begin thinking about a strategy for how you’ll leverage Twitter for your business.
Advanced Strategy: To truly leverage Twitter, you’ll want to learn and use a few more advanced tools. This includes desktop and mobile Twitter clients like TweetDeckSeesmic, and Tweetie. Desktop clients give you more flexibility and more control over your Twitter strategy than you’ll have on the Twitter website. Among other things, you’ll be able to pre-define searches (so that you can monitor certain keywords, including your business name) and group people you follow so that you can minimize the noise and focus on the real content. You might also consider using a web tool like Twitterfall, which will allow you to define (and color-code) various custom searches that you can review from time to time, and also to follow trending topics. For example, I use Twitterfall to identify helpful graphic design and industrial design resources to share with the crowdSPRING community.

Tuesday, June 21, 2011

Can a pretty face really sell almost anything!?

Do you think Miss Megan could use her assets to become an asset to your company? I do. We put together advertising campaigns that will drive business to your site, boost your Google search rating and close deals!

Monday, June 20, 2011

Basic and Advanced Strategies of Linkedin for Small Business'

LinkedIn is a business oriented social network for professionals, and it’s huge, with nearly 50 million users from over 200 countries.
Basic Strategy: Once again, you’ll want to at least reserve your business name (or your personal name) so that others can’t use it. Similar to the way you might start exploring Facebook and Twitter, you should look around on LinkedIn to see how your competitors are using the service. You might also look up your customers and connect with them.
Advanced Strategy: LinkedIn has some powerful features that most people don’t use. For example, you can encourage your customers, clients or vendors to give you a “recommendation” on your profile. Recommendations are useful because they’ll make you and your business more credible with new customers. If you’re a roofer, for example, ask your customers to recommend you after a successful job. You’ll find such recommendations useful – particularly since your LinkedIn profile will come up high in search engine results. I recommend that you read Chris Brogan’s post from last year discussing the elements of a good LinkedIn recommendation.
Another strategy involves the many subject matter groups on LinkedIn. Find some groups that have a connection to your small business and become involved in the conversations. Answer questions when you can, and help to establish yourself as knowledgeable about specific topics related to your business. There are many small business and general marketing groups that will be very useful resources for you, and if there isn’t a group that interests you, consider starting one.

Saturday, June 18, 2011

Perhaps if other companies weren't better at Twitter than Twitter is, they wouldn't have to go through this process of consolidation

Friday, June 17, 2011

The how to's of Facebook for Small Business Social Media Marketing

Facebook offers exceptional, low cost marketing opportunities for small business. Facebook now has over 300 million users, and while that seems like an outrageous number for small businesses to be targeting, Facebook offers a very powerful platform on which to build a presence. If you’re not already active on Facebook; you should get started right away.
Basic Strategy: If you haven’t signed up for Facebook yet, you absolutely should as soon as possible. Once you’ve signed up, you should also consider securing your company’s username. Be aware, however, that if you reserve your company name for your personal account, you won’t be able to use it for your Business Fan Page (more on those in the Advanced Strategy), so you may want to create a Page before registering your company’s name. Fan Pages have special rules regarding usernames, which you can read here.
You should do one other thing: search for your competitors and evaluate their Facebook presence. What types of Pages have they built? How many fans or “friends” do they have? Spend 15 minutes (per competitor) looking at their posts, photos and/or videos to understand how they’re using Facebook.
Advanced Strategy: You may already have a personal Facebook account, but how do you extend that presence for your business? You have several options. You can register a Business Account – which is designed for a very simple presence on Facebook. There are many limitations on such accounts (read the FAQ here), however, so you’ll most likely prefer to have a Business Fan Page. A Business Fan Page lets you create a page where customers or fans of your business can register as a “fan” — expanding the presence of your business (because your updates will also flow to their pages). You might also want to consider running hyper-local ads on Facebook.

Wednesday, June 15, 2011

How a blog can help your Small Business thrive

Although there’s more attention focused today on social networks than on company blogs, blogs continue to offer great value for small businesses.
Basic Strategy: At a minimum, you should consider reserving a domain name for your blog – if you don’t already have a custom domain for your business. If you’re comfortable enough to set up your own blog, that’s generally the best way to proceed – although this requires a bit more technical knowledge (many hosting providers offer a 1 step easy setup for blogs that will automatically install WordPress for you). You can also setup a blog directly at (it’s easier to do, but you don’t have full control over everything that you would on your own site).
One easy alternative is to set up a simple blog at Posterous – a place to post stories, photos, videos, MP3s, and files. There are pluses and minuses to all of these options – you should take some time to compare them and do what makes sense for your business. I caution you only about spreading yourself too thin.
Advanced Strategy: Now that you’ve decided to start or improve your small business blog, how do you build an audience for it? It all starts with great content. Decide on a focus for your blog, and write awesome content that people will enjoy. For example, some months ago at my company, we decided that we wanted to write more about small business issues, so we’ve been writing original posts focusing on issues affecting small businesses. Think about your expertise and more importantly, think about the things that you’re interested in writing about. A blog requires a long term investment of time (and resources), and you don’t want to be stuck writing about things that bore you.
You’ll also want to consider how you can make it easier for your readers to help promote your content. For example, install helpful plug-ins, such as a TweetMeme button, which makes it easy for people to retweet your posts on Twitter. Don’t be afraid to experiment with plugins to add to the functionality of your blog, but keep it simple. You want to keep the blog focused, and easy for your readers to use.

Marketing thought for the day...

It used to be that people needed products to survive. Now products need people to survive. 

Take advantage of Facebook

Facebook could have 1 BILLION members by Christmas! You need to get your business on the most popular Social Network in the world and take advantage of all it has to offer,2817,2386206,00.asp

Content Marketing is an Art

Content marketing is the art of understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way. 
We all know that the rules have changed. Shouting for attention – the old model of traditional advertising – brings little more than customer indignation. The new model – or new rules of social media or marketing or whatever you want to call it – brings people who are actively looking for something: information, insight, solutions to their problems. If you have that special something, you can attract that special someone – the customer.

Have you added the new Twitter 'Follow' button to your site yet? Add it and measure to see if it increases your fan rate!